World's first upside-down Coca-Cola®

During the promotional period of CNY 2013 we created a special edition label encompassed of every possible auspicious symbol and meaningful associations, including changing the name of the brand for what the brand ultimately stands for : HAPPINESS. Happiness arrives when you pour out the drink. In the Chinese language, the act of turning something upside-down shares the same pronunciation as the word “arrived”. In Chinese New Year, the act of turning an “auspicious” word upside-down means that “auspicious” has come.

Branding, Packaging, Print Design
April, 2014
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