Softlan's Husband Iron Test

To strengthen the relevance for Softan by introducing an added differentiated benefit that will edge its competitors (Daia & Downy). Retain existing users and regain drop-outs from competitors users. Shift consumer’s mindset that with the new innovative solution anti wrinkle product, mothers can spend less time on a consuming tasks and more time with their family. The new Softlan Anti-Wrinkles product: - Retains its best-ever preferred fragrance variants - Still has the same longer lasting fragrance - Reduces wrinkles by 45% making ironing easier & faster - More time saved to spend with the family

Art Direction, Advertising, Creative Direction
June, 2016
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