PRUDENTIAL Annual Report '06

Design, Art Direction, Publishing
September, 2009
PRUDENTIAL Annual Report 2006

Creative Rationale/
The lives of mankind have long been closely associated with the animalkingdom - at work, through companionship or merely by co-existing inthis world. Much can be learnt, simply by observing the pure, basicinstincts they depend upon for survival and support in this world.

Prudential draws inspiration from nature’s creatures, whose characteristics may not be all that different from our own.

Copywriter: Celestine Lau
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