Excel Payment: Typeface & Identity Design

Excel Payment came to us looking to create an overarching brand language that introduced the brand into the eCommerce world and online payment industry as a processor that is with efficiency, integrity and most importantly a trusted partner who respects privacy and values data protection to support emerging and established businesses. The concept for the identity were inspired by cryptography; the practice and study of techniques for secure communication in the presence of third parties which are related to various aspects in information security such as data confidentiality, data integrity, authentication, and non-repudiation. The idea is to have a multiple degree of encrypted brand language innovated through the play of positive/negative space.

Branding, Graphic Design, Typography
May, 2014
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