BETUL-BETUL KAW Activation Campaign

Pitch for Kapal Api Indonesia for Malaysian market. Target market: Rural area, mostly malays aged 25-45 years old. The brief Strengthen market leadership & gain market share from competitors.

Advertising, Art Direction
August, 2010
Kapal Api pitch
Kapal Api is the best tasting "kaw coffee" with distinctive aroma for those who strive for affordable quality coffee because it delivers sensation, fresh feeling and enjoyment.

* kaw = awesome; strong
Life is different without KAW coffee. (Something's not right without strong coffee)
Newspaper wrap-around with sample sachet.
Ambush Activation (Wiper) - Sample sachet give-aways.
Ambush Activation (Number plate) - Sample sachet give-aways.
TV Commercial - Coconut (30 sec)
TV Commercial - Stuck (30 sec)
Other credits: Adam Chan, Yee Wai Khuen, Kay Chin
Back to Top