skype/ ewanyapwl
Saw a quote on a hipster's tee the other day - "Design is honest, advertising is lying". He was sipping a coke, reading off his iPhone 6S PLUS and rocking his NIKE Air Jordan 3 OG. 
He's right.
Lie through our teeth if we must, but with truthful and honest design.
If you must know him: born and bred in Kuala Lumpur, completed his foundation locally before moving Down Under to further his studies - Bachelor of Design (Communication Design) at Swinburne University of Technology, Melbourne. Having been through different tiers of advertising ever since, from small-fry design house to big-time's sister agency to mainstream 4A agency, he self-proclaimed that those 14 years helped mould him to what he is today - a schizo.

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